In order to build your business, I recommend the following three books as a great place to start: click here to view http://astore.amazon.com/richardsguita-20?_encoding=UTF8&node=20
Guerrilla Marketing by Jay Conrad Levinson. Great ideas for marketing your business effecticely with low cost.
101 Sales Strategies by Stephen Schiffman. Although teaching guitar is a service, you need to know basic sales strategies to get people in the door. This book is NOT about manipulating or pressuring people into paying you. It helps you provide a great service with the customer in mind.
Linchpin by Seth Godin. Probably the most important book on the list. This book is about becoming indespensible to your customers, employer, followers, colleagues, etc.
Click here to view: http://astore.amazon.com/richardsguita-20?_encoding=UTF8&node=20